These analyses look at strengths and weaknesses of the organization, which are internal. The organization has more strategic control over these two factors.
They also look at two external factors, opportunities and threats, which are external. The organization does not have much control over these two factors.
STRENGTHS
- Experienced personnel
- Now that Joey Logano is no longer a rookie, all three JGR drivers in the Sprint Cup Series have experience and are ready to take serious strides forward in order to be top contenders for the cup.
- Team members are also experienced
- Winning records
- Denny Hamlin has 8 career wins, Kyle Busch has 16 career wins, and Joey Logano already has 1 career win from New Hampshire last year.
- High awareness of teams
- Most fans have heard of all 3 drivers, as well as JGR as a whole.
WEAKNESSES
- Busy schedule
- With three different drivers both racing and owning other teams, and different series running simultaneously, it can be a lot to keep up with!
- Luckily for Joe Gibbs and his team, they are all very dedicated and would not have their schedules any other way
OPPORTUNITIES
- Much opportunity for media attention
- JGR is constantly making headlines! With 3 talented drivers, they receive much media attention.
- Media attention is important for fans because it helps to keep their loyalty if they are constantly reminded of their favorite team or driver(s).
THREATS
- NASCAR's Rules
- Although it is mostly out of each race team's control, every time the rules change, it affects them. Teams need to anticipate changes and be prepare to adapt to them.
- Recession
- In times of economic recession, it is more difficult for fans to spend money on race tickets and merchandise. Also, sponsors may not have as much to give.
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